Table of Contents

Business Plan: Aqua Diving Inc. - Part 14

421

Works Cited

(ICMR), I. C. (2003). Introduction to Orgnizational Behavior. Hyderabad: ICFAI Center for Management Research.

Andrew C. Gross et al, .. (1998). Business Marketing. AITBS Publishers.

Anthony, R. (1989). Reminiscences about management accounting. Journal of Management Accounting Research (1), 1-20.

Armstrong, P. K. (2010). Company and Marketing Strategy: Partnering to Build Customer Relationships. In P. K. Armstrong, Marketing: An Introduction (p. 55). NY: Prentice Hall.

Armstrong, P. K. (2010). Customer-Driven Marketing Strategy: Creating Value for Target Customers. In P. K. Armstrong, Marketing: An Introduction (p. 177). NY: Prentice Hall.

Baylis, J. (2007). Strategy in the Contemporary World 2e. Oxford: Oxfored University Press.

Bell, S. A. (2002). Strategy and Management Accounting. Exclusive modules, 5-7.

Berry, L. L. (1983). Relationship Marketing. In Emerging Perspectives on Services Marketing, ed.(pp. 25-28).

Blackwell publishing. (2003). Financial Managment - An Insight. Journal of International financial Management, 23-26.

Carl L. Moor, R. K. (1986). Managerial Accounting. South Western Pubishing Co.

dobney.com. (2000, March 3). About Brands. Retrieved April 26, 2008, from Dobney.com: http://www.dobney.com/Strategies/brands.htm

Donald, M. M. (1995). Marketing Strategies - New Approaches & Techniques. Pergamon.


Dr.R.Gopal, R. G. (2007). Leveragin Innovation for Successful Corporate entrepreneurship - A Case Study on Gadre Marine Export, Mirkarwada, Ratnagiri. Infocell.

Friesen, D. M. (1999). "Archetypes of strategy formulation". Management Science, 24(9), 921 - 933.

Gary L. Neilson, B. A. (2004, June 1). The 7 Types of Organizational DNA. Retrieved May 25, 2014, from http://www.strategy-business.com/article/04210?pg=all

Gerry Jhonson, K. S. (2008). Exploring Corporate Strategy (8th Ed). Prentice Hall.

Halbrook. (1994). Brand personality. NEw Delhi: Prentice-Hall.

Herbert, T. T. (n.d.). Tomas-Legrain.com. Retrieved MArch 18, 2012, from Tomas-Legrain.com: http://www.thomas-legrain.com/wp-content/documents/intrapreneuriat/corporate-entrepreneurship.pdf

ICFAI Center for Management Research (ICMR). (2005). International Marketing and International Business. Hyderabad: ICFAI Center for Management Research.

ICFAI Center for Management Research ICMR. (2004). Financial Accounting & Financial Statement Analysis. Hyderabad: ICFAI Center for Management Research.

Keegan, W. J. (1997, 5th Ed). Global Marketing Management. New Delhi: Prentice Hall of India.

Keerti, D. B. (2008). Appreciating Flexible Budgets. Hyderabad: CII Hyderabad.

Knapp, D. E. (1998). The Brand Mindset. Delhi: Prentice-Hall of India.

M.Coulter. (2008). Strategic Management in Action (4th Ed). Upper Saddle River: NJ: Pearson Education.

Marketing Profs. (2007, April 5). Know-how Exchange. Retrieved May 16, 2014, from http://www.marketingprofs.com/ea/qst_question.asp?qstID=18036

Experience difficulties with your descriptive essay assignment? Trust writing a good descriptive essay to Pro-Papers and be delighted with the result!

Merrihue, J. (2004). Marketing must rule again (Vol: 75, Iss: 9; Pg: 16). Advertising Age, 12(2), 16.

Michael A. Hitt, R. D. (2011). Strategic Management Competitiveness & Globalization: Concepts and Cases. OH: South-Wester, Cengage Learning.

NetMBA. (2002). The Marketing Mix. Retrieved December 03, 2013, from NetMBA.com: http://www.netmba.com/marketing/mix/

Noble, B. &. (1985). Personnel and Human Resource Administration. New York: McGraw Hill.

Nursing Management. (2013, November 15). Mission, Vision, Values, Objectives and Philosophy of an Organization. Retrieved May 25, 2014, from http://currentnursing.com/nursing_management/mission_vision_values_of_organizations.html

PADI. (February 2014). Worldwide Corporate Statistics. PADI.

Porter, M. E. (2007 Reprint). Competitive Strategy. NY: Free Press.

Romanelli, R. G. (2003). Strategic Planning in Turbulent Environment. Strategic Management Journal (Vol: 24, Iss: 6), 491-517.

Ryan, B. (2007). Budgeting, the individual and the capital market: A case of fiscal stress. 31.

Sathe, V. (2003). Corporate Entrepreneurship: Top Managers and New Business Creation. Cambridge: Cambridge University Press.

Schivinski, B., & Dąbrowski, D. (2013). "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook". Working Paper Series A, Gdansk University of Technology, Faculty of Management and Economics .

Simon, H. (1993). Strategy and Organizational Evolution. Strategic Management Journal (Vol: 14), 131-142.

Slovensky, D. (2002). Managing Stakeholders. Healthcare Management Review, 1-2.

Smith, B. (May, 2005). Entrepreneurship in the Dive Industry. Hospitality, Leisure, Sport and Tourism Network.

Spreng, P. a. (1997). Brand Personality: Customer Perception. Delhi: Prentice_Hall of India.

Squeaky. (2014). Clients. Retrieved May 13, 2014, from Squeaky Wheel Media : http://www.squeaky.com/clients/

Study Mraketing. (2009). Brand Mangement. Retrieved May 17, 2014, from http://www.studymarketing.org/category/Brand_Management/Brand_Management.html

The ICFAI University. (2004). Management Accounting & Control Systems (Ref. No. MA&CS - 04200406). Hyderabad: The ICFAI University.

The ICFAI University Press. (2004). Introduction to Management Accounting. Hyderabad: The ICFAI University Press.

Ulaga, E. &. (2002). Managing Brands. Delhi: Vikas Publishing House.

V.R. Leeworthy, G. J. (2001). Socioeconomic Study of Reefs in Southeast Florida. Miami, Florida: National Oceanic and Atmospheric Administration.

V.R. Leeworthy, J. B. (2005). Projected Participation in Marine Recreation: 2005 & 2010. Miami, Florida: NOAA, SEA Division, National Ocean Service.

Walters, P. G. (1997). Global Market Segmentation: Methodologies and Challenges. 13(1-3).

Wiley, V. L. (2001). Current Participation Patterns in Marine Recreation. Silver Spring, Maryland: US Department of Commerce. National Oceanic and Atmospheric Administration. National Ocean Service.

Williamson, D. (2005). Budgeting and Budgetary Control.

Leave a Reply

Your email address will not be published / Required fields are marked *