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To: Marketing Manager
From: The Company C.E.O
Re: Request to attend a Networking Program at the Global Conference Center
The management of the organization duly noted the recent decline in direct sales despite the positive projections made at the beginning of this financial year. Going by the sales curve from the previous financial year, the firm had expected a steady rise in profits in the first quarter. However, this has not been the case as revealed by the quarterly financial reports released last week. Instead, the Finance team has reported that the company has experienced a 2% loss after tax. This has raised concerns over the direction in which the rest of the financial year will follow. The board of directors believes that these results can be countered through strategic implementation of innovative marketing strategies. Effective marketing will enable the firm to expand its consumer base and reverse the current trend. For this reason, the marketing department is requested to devise a schedule that would allow every member of this department to attend an upcoming global networking conference.
The event is an annual conference that enables entrepreneurs and corporate brands from across the world to analyze innovative ventures and the global economic state. It shall be launched on 16th of October, 2017, and all members of the Marketing team are requested to attend. The conference shall run for four days. Kindly organize your team to attend on alternating days. This forum shall provide the company with numerous favorable opportunities for trading and improvement of skills of the team. Your cooperation is highly appreciated.
Cc: Human Resource Department