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Writing About Advertising and Media Influence

Essay paper writing

Academic writing


With the rapid advancement of technology in the latest decades, the impact of digitized media on societies across the world has grown exponentially. It is a well-known fact that broadcasting and narrowcasting media channels affect political, business, and social communication. No wonder that media influence on society essay has become a popular academic assignment in various disciplines, including journalism, sociology, media literacy, etc.

When starting to explore this area of knowledge, you might discover that the ways mass media can influence society have been discussed by scholars for a long time. When writing an influence of mass media essay, it might be not that easy to navigate through specific terms from various fields of study. In this guide we offer useful tips and tricks that are also applicable for any professional papers.

media influence on public opinion

Impact of media on society essay

What step would you like to take first when getting down to work on the impact of media on society essay? Of course, you need to start with picking the right topic for your essay. The subject that you are studying might appear quite broad, that’s why we recommend you to narrow your focus so that you can craft a persuasive thesis statement and address an issue that hasn’t been discussed by other students in your class. If you find it hard to sit down and concentrate on the research and then write the assignment itself, the best thing you can do is choosing a topic that sounds interesting for you to explore.

If you would like to increase your reader’s awareness about the media influence on society, it is important to come up with a catchy title for media influence essay. Make sure to write down a few different titles that could be suitable for your work before you start researching. After conducting proper research and arranging your arguments, you will see the whole picture more clearly and then decide which topic you want to concentrate on, what questions you would like to ask and what solutions you would suggest in your essay.

One essential thing to know about media before analyzing them is that they are divided into various types. As we all know, with the development of the digitized means of communication, the so-called New Media, the printed press has become much less popular and entered the period of crisis. Mobile apps, social media, video games, podcasts, etc. have significantly influenced the way people see the world. For the younger audience, it is nearly impossible to live a day without surfing the Internet and chatting with their friends online. Of course, these channels are also widely used to advocate for consumption culture and shape the electorate opinions. This problem can be introduced and further developed in media influence on campaigns essay.

In the light of recent developments, you might also include the information about the rise of a new field of science called media literacy (in some sources - news literacy). The increasingly complex media landscape requires the society to become more discerning and evaluate the information they get from a critical perspective. Studying media literacy is very important for pupils and students for them to be able to navigate through the modern overflow of information all over the Internet. Otherwise, it gets too easy to miss something important, or on the flip side, believe a hoax that is skillfully presented as reliable data. If you are writing an effects of news media essay, make sure to add some statistics about daily news consumption all over the world or in the country you live in. Find out how much time an average adult or a teen spends scrolling down the news feed and include these data in the paper. It would be especially valuable if you find examples of both biased and true information displayed in media and add some statistics on its spreading, specifying the percentage of viewers who believed it.

For further development of the argument, it might also prove to be useful to include your vision on possible and applicable ways for an average internet user to distinguish between biased and unbiased media. This information will be especially relevant in a media influence on public opinion essay. When outlining the essay, consider the audience you address. Would it be random people that have no profound knowledge of the area you write about, or would it be an audience of scholars, professors, and industry professionals? In the first case, you need to add more background information, use simpler words and phrases, and structure your argument line in a more persuasive way, since your audience is unfamiliar with your perspective on the subject you are talking about. Provide logical evidence and at the same time, try to incorporate emotions in your writing. If you are going to address a more professional audience, above all, make sure to present extensive research results. They need to find in your paper something that nobody has proposed before, that’s why it’s better to develop your own fresh perspective of the topic that you are exploring. Don’t state widely accepted facts or include famous quotes; instead, do your best to find clear and intriguing data that dispel the traditional perceptions, thus opening a new way for the science to develop. Not to mention that you have to use professional and more sophisticated language.

Going back to the media literacy challenges that you might explore in your essay, consider asking yourself a few questions first. Who is the audience of media production? Why do the creators of these pieces of information choose this particular target audience? Does the story contain one’s personal opinion, and if yes, from whose perspective is it being told? How might different audiences react to this information presented the way it is? For instance, if we are talking about a media influence on immigration essay, it would be wise to focus on one specific group that is interested in migrating to a different country, as well as local communities that are inevitably affected by immigration waves.

Students of political science faculties commonly examine areas of media influence that have something to do directly with the world of politics. Essay on media influence in politics is not the easiest one to write, however, it is always one of the hottest areas to argue about. Since news on political arena always cause fierce controversy, attracting the interest of researchers, it will not be difficult for you to find credible sources to support your ideas and get the best grade possible. However, an essay like this might require a great deal of effort, especially when it comes to the research part. We recommend you to spend some significant amount of time researching, comparing different polls and statistics, and gathering opposing points of view as well as interesting facts. In your essay, you can examine campaign strategies of certain political parties and compare them. Make sure your ideas are supported by relevant evidence. Consider crafting a persuasive comment on each example that you present so that your essay wouldn’t look like a compilation of dry facts. Don’t be afraid to speak your mind, but also don’t let your thoughts wander as it will make your writing disorganized. An important thing to remember is that each academic essay should be written in professional language with perfect grammar and formatting.

Looking back at the history of media influence has proved to be an effective approach to writing media influence on politics essay. The reason for that is simple. Most commonly, scholars divide the types of media influence into different categories by periods in history. This peculiarity is caused by the fact that the area largely depends on technology applied for communication as well as social, political, and economic conditions prevailing in a certain period of time. For example, the early years of the 20th century were marked with the rapid development of new-age mass media technologies. Newspapers as a channel for communication were still in use and remained popular, however, the vast majority of societies were fascinated by the development of radio, television, and cinema. This also might be the reason why this period in history was called the powerful media effects phase. The persuasive power of television and radio was so strong that the viewer or listener could not resist it. Thus, people were manipulated to some extent in order to support leading political forces.

Communication theories of these times are thought to be designed like as “magic bullets” or “hypodermic needles”. This theory suggests that mass media messages impose control over the minds of people. These “bullets” were being shot at the audience that was unable to avoid this kind of influence. Various media channels are still considered to be a power that shapes our decisions, behavior, values, and beliefs. You can compare the impact of media on society over the years and explore how it has changed. Clearly, at the very beginning of the twentieth century, the messages of mass media were more primitive. But with the course of time the situation has changed drastically. People who are now between 25-35 years old (Millennials or Generation Y) have grown up with smart devices in their hands. Internet connection has opened the unlimited flow of information, which in turn has also impacted the way we live. An essay “Does the media influence how people think and behave” might highlight the relation and contradiction between various sources of media, political forces that take control over them, media traditions of certain cultures, technology improvements, and many other factors that help to gain an all-round understanding of the ways that broadcasting and new media use to impact the thoughts and behavior of people with various backgrounds.

effects of news media essay

Influence of media on youth essay

While some of your teachers were new to the global digitized world of the internet, this environment might be a natural habitat for you since the very young age. Seeking reliable information and communicating online becomes an internalized skill necessary for modern youth. And of course, it dramatically alters the way they see the world and behave in society in ‘real’ life. This tendency is worth exploring in a social media influence essay.

Statistics show that modern teenagers spend nearly 60% of their waking hours on computers and smartphones and 97% of them do it on a daily basis. Parents all around the world are becoming worried about the outcomes of such limitless access to any information children might want to get, as well as the probability of privacy breaches. Their worries were also caused by notorious cases of bullying, body shaming, acts of aggression, and abuse that resulted from constant Internet use. This is why an influence of media on youth essay would be an especially burning topic for you to bring up. Try to make it useful for you and your peers. For example, describe how to discern valuable information out of the viral posts, how to prevent distraction and focus on the education rather than wasting your time, or how to decrease and avoid online bullying.

Optionally, you can write a media influence on children essay and examine the influence of media on children’s minds. Being exposed to unfiltered information since the very early age has its consequences for their socialization, world outlook, and even physical abilities. As you might already know, the constant presence on social media dramatically shortens the attention span, which may potentially affect learning abilities therefore, decreasing the chance of getting proper education. It may also result in increasing impatience or losing control over emotions. In this essay, you can focus your attention on new types of media typically being used by children, such as popular websites, video sharing services, social networks, etc.

In the influence of social media on adolescent behavior research essay, you can appeal to scientific data proving that human brains are shaped by our experiences. It has been discovered that constant news feed scrolling, watching fast-cut videos, brief searching instead of deep learning of the subject consequently changed the way we perceive the world which also affects the next generations on a genetic level. Make sure to provide evidence of how media influences the minds of modern youth in your influence of social media on youth essay. Whether you are writing the essay full of rational arguments or conversely, trying to make your writing emotional, it is necessary for every student working on an academic assignment to ask themselves a question: Why does it matter? or Why is it relevant? We know this might sound like a basic critical thinking principle that you already know, but it is very important to stick to the main thesis when writing body paragraphs.

Another media-sensitive social group is university students. You can overview the problems of impacting this politically and socially active layer of society in an influence of social media on students essay. First, you need to generate a thesis statement that identifies the topic precisely. Think about the amount of information students consume, as well as its types and sources. What are they checking and searching for? How much time do they spend on social media? How often do they get distracted from what they initially wanted to look up? How easily do they lose the train of thoughts and how switching between different tabs can influence information processing? When you have the approximate idea of how all of these questions can be answered, it is time to search for valid evidence that will support your arguments.

It is always a good idea to start your essay with an attention-grabber. If you surprise the reader or make them look at something from an unusual perspective at the very beginning, they immediately get interested in reading the whole work till the very end, until you finish your writing with a final clincher sentence. This could be an interesting or even a shocking fact. Media influence on child development essay, for example, could start with the findings of the researchers that the children who use social media at night time are prone to depression. Of course, you should make sure that only recent and appropriate information from credible sources is presented in your paper.

Some of the basic information that you can use as the evidence could be studies that examine teenagers’, kids’, and adolescents’ susceptibility to information they get from various types of media. Different polls and statistics show that availability of unfiltered erotic content leads to early sexual experience, teenage pregnancy, and as a result -  depressions, suicides, or lifetime regret for having to deal with consequences of irresponsible behavior. These examples can be used for an argumentative essay on influence of media on gender communication. You may also mention that alcohol commercials can have a harmful effect on younger generation.

Negative influence of media

The influence of media violence on youth essay is not the only wide and interesting one from sociology paper topics to examine in the area of media literacy. Even though in a good argumentative essay its topic should necessarily be overviewed from both positive and negative sides to create tension, some students prefer concentrating only on the negative side of media influence on societies. Some of the students narrow down the topic even more, choosing the essay about the negative influence of social media on family time. This approach proves to be a great option for getting the highest grade because you can present your own discoveries, an original viewpoint, and the solution to this problem. Moreover, if the problem that you are describing has been a part of your personal experience, you can write a good persuasive essay about the negative influence of the new media. Since you have experienced the situation yourself, it will be easier for you to create credible arguments and valid suggestions for resolving the issue. While writing the paper, try to combine both your emotions and rational reasoning.

When thinking of a negative influence of media essay outline, you need to decide whether you would like to create a topic sentence outline or just a topic outline. The latter implies that you use separate phrases or just a few words in each bullet point. For example, it could look like this: introduction, negative influence of social media, negative influence of social media on teenagers, negative influence of TV commercials on teenagers, conclusion. Whereas a topic sentence outline (an annotated outline) presupposes creating topic sentences in each bullet point that gives an overall summary of the whole argument piece that you are going to prove in each section of your academic assignment.

When all the key points are formulated, the body of the essay is written, and your work starts to look like a completed assignment, don’t be tempted to rest. Thousands of higher academic students confirmed that it is better to write a conclusion on negative influence of media essay right after you have finished writing the main text. The reason for that is simple: you have all of your argument points fresh in your mind. Thanks to this, you will be able to write a conclusion for the essay very quickly without rereading and trying to remember everything as it could be if you get back to writing the conclusion after some time. And as we all know, this section should include a brief summary of all your arguments and evidence that you have presented earlier and then, in the end, a strong concluding sentence that encourages the audience for further exploration of the topic.

If you are currently seeking for a relatively narrow research topic, consider writing a media influence on eating disorders essay. Tempting images of fast-food brands, with sparkling drinks, fatty burgers, and artificial candies create children’s unhealthy attitude towards these products which results in poor eating habits. Thankfully, there are lots of sources on the Internet that will help you provide reliable evidence to prove that media indeed pursues the goal of increasing the number of those who belong to consumer culture, thus boosting food and drinks industry profits. Teens and kids appear to be the most vulnerable audience that is being easily influenced by fast-food advertising. Consider visiting Google scholar search and typing the main words that interest you like essay media influence body image. You will immediately get the results of the latest studies and scholar articles on this topic.

marketing and advertisement influence on society essay

Essay about advertisement

It might not be so evident in your everyday life, but the world indeed survived a massive media revolution. Internet is overflowing with the information which is now stored in unimaginable amounts that exceed millions of times the amount of information that humanity has known centuries before. Of course, such environment causes a shift both on physical and mental levels. Before Gutenberg invented the printing press in 1450, about 20% of people throughout the whole world were literate. Now the situation has changed dramatically, and the problems discussed in an essay on media influence as well as in an impact of advertising on society essay are extremely important today. We need to learn how to recognize credible information sources.

When exploring the data and statistics for your marketing and advertisement influence on society essay, you need to look for the newest studies. It would also be great if you presented some real examples of how advertisement affected people you know, including your peers. You can also make a comparison between types of media preferred by various groups of society. For example, adults watch news more frequently, whereas teenagers like entertainment talk-shows on television. Both types of content have some effect on their perceptions of the world because it is now extremely easy to confuse true information with the false one. We cannot even imagine how significantly it can impact people’s lives: media can change a person’s eating habits, influence their socialization, and even cause violent behavior.

In a persuasive essay about an advertisement, you can focus on moral and emotional sides of its impact. The lack of live communication leads to the lack of empathy and formation of psychological barriers between people. As a result, anxiety and violence levels increase, affecting people’s physical health. The outcomes of spending too much time on social media - shortened attention spans and restless mind - result in a decreased ability to learn, which, in turn, leads to low grades and the major dissatisfaction with life. Moreover, teenage bullying online, body shaming, and trolling have become an integral part of our society. In an environment like this, it is easy for a teenager to even get into some dangerous cults that promote suicide, terrorism, and abuse.

But the essay on the impact of advertising on society shouldn’t only touch upon the effects that new media channels have in general. We should also remember that each of the media has its own ultimate purpose. Think about what content a certain type of media offers, in what ways it influences the target audience, and therefore, what the consequences of this impact are. Don’t forget to express your own thoughts on this matter. 

When working on the assignment on this specific area of knowledge, for example, research papers on consumer perception, you can describe how to differentiate the influence of advertising and the one of mass media. Then compare the effects they have, look at the consequences, and suggest appropriate solutions.

When writing an essay on advertisements and its effects one should analyze the methods used to present information, the target audience, and expected outcomes of the advertising campaigns. Ads have drastically changed people’s perception of beauty. Skinny models, beauty bloggers, and fitness coaches promote healthy lifestyle and sports which can make us change our appearance. Analyze how actors and models from TV commercials influence our perception of ourselves and what trends exist in modern day advertising industry and you will have the perfect reasoning for your advertising manipulation essay.

Obviously, just like any student in modern society, you’ve got your favorite mobile apps and accounts on the most popular social media platforms. You know how to edit photos and share creative engaging insta-stories with your digital and real friends. However, when writing a how advertising affects society research paper, you need to look at the whole media world from a critical perspective of a researcher, not a user. But at the same time, when writing an assignment like this, it is critical to gain an all-round understanding of the media world immersion into our daily lives.

Scholars of the most prominent universities across the globe keep suggesting that we should become more vigilant and more attentive to all the commercial content that keeps bombarding us on the Internet, television, and street advertising boards, etc. In this regard, you can consider writing a research paper on advertisement influence on society. You can ask yourself, what the features of the sources of influence are/ What are the differences and similarities between them? By doing this, you can shape a unique perspective on your specific area of research.

First of all, all of those types of commercial content are precisely targeted towards a certain group of people. While also examining the immersion of advertising into social media for your how advertising manipulates people’s choice essay, you can find other similarities between the classical advertising and commercial social media posts that make the ads almost indistinguishable from regular posts. Emoji, personal style of communication, and short sentences are used to make the ads look more natural and to sell what they are intended to sell in the most effective way possible.

You might be tempted to look up the advertisement essay examples when searching for the best argument for writing your own paper. While it is not recommended to plagiarize other people’s ideas, you can find a lot of useful tips and tricks while looking those examples through. Having said that, the outlines of these advertisement essay examples usually are very complex. They have subsections, annotations, and expanded topic sentences. Why could this be useful for you? Just look at the structure of the argument that they propose. Usually, essays like that have a well-defined structure that you might use for your own benefit.

Above that, any quality advertisement essay example can illustrate the argumentative line for the topic of media influence on public opinion, media impact on adolescent behavior and beliefs, the consequences of consuming digital media content daily, etc. Besides, you can find valuable evidence for supporting the findings of your research and present your ideas more effectively. For example, you can find some great pieces of data in an argumentative essay about media influence on youth, or about social media tendencies and use it as evidence of behavioral alterations as a result of consuming social media advertisements while writing an essay about advertising.

In fact, computer-mediated communication (CMC) is considered to be the whole new type of communication model of mankind accepted by many scholars in the world. You can explore the peculiarities of this method of communication when writing a research paper on advertising as well. Obviously, the basic characteristics it bears are the anonymity and the lack of verbal communication (including auditory and visual signals). You can google the CMC studies to find even more valid media influence theories that would make great evidence for your essay. The thing is that modern marketing strategies rely on a specific way of presenting information in order to impact people’s perceptions and rational thinking. Those strategies are based on the principles of how we perceive the information shown on the screens of our laptops, tablets, or smartphones.

At the very end of working on your assignment, when you have gathered all the results of your broad research, organized them in a perfect order, and even written your body paragraphs abiding by the university norms of formatting, you might think that the advertising essay conclusion is the easiest thing to do. However, working on the conclusion and making it correspond to the essay introduction is one of the most important stages of writing your academic paper. Nothing else confirms the accuracy of your thesis statement better.

One of the important things to add to your media influence essay conclusion is a memorable and striking clincher phrase. This phrase should be included after the brief summary of the whole essay, which is also a necessary part of this final section. In this clincher phrase, you can pose a question encouraging the reader for further investigation of the topic. Think of your thesis as of the proven idea and speak with confidence. Think of how your essay stands out. It is also necessary to leave your reader with a fuller understanding of your topic after reading the whole paper.



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